LaVar Ball hasn’t given up on his Big Baller Brand yet and he’s not above asking his sons to help in that endeavor.
In the latest episode of “Ball in the Family,” the Ball patriarch broached the subject with his two most famous sons about helping out with the failed apparel company that had its website go dark for a year after an alleged embezzlement scandal that involved fired co-founder Alan Foster. Lonzo, a point guard with the Pelicans, and brother LaMelo, who is a projected top draft pick this year, created separation from the company. Lonzo even suggested to LaMelo he speak to other sneakers brands on the Woj podcast on ESPN. But LaVar is now trying to bring them back into the fold.
LaVar was in New Orleans recently for Lonzo’s birthday dinner and gave him a gift basket full of Big Baller Brand apparel. Big Baller Brand recently got its site up and running, though only LiAngelo and LaVar were featured.
“They said, ‘Man, LaVar, you gotta be just a father.’ I said, ‘What is me and Zo supposed to talk about?’ I ain’t never talk to him about no birds and the bees and all that s–t.’ I said, ’I talk to him about two things: Big Baller Brand and basketball,” LaVar told them during the show.
He went on by imploring his sons to get back on board with the Big Baller Brand, to use all their money together.
“The more special you get, all these people will be coming in with all this other s–t because everybody want a piece,” he said. “What we got going on is gonna be a billion-dollar thing — everybody gotta put their teeth in it somewhere. And as a family, we just gotta stick together. Like, OK, we good. Put your money over there. My money over here … Melo over there. And we put all our money together, that’s where the venture capitalists come in and say, ‘We got a hundred mill for y’all.’ We don’t need to have a hundred mill. We got it right here if we put our (sh–) together.”
In an interview with the producer, Lonzo said he was not surprised to hear the request from his dad, because he wants Big Baller Brand to do well. But Lonzo did say he lost a lot of money in the venture.
“You could say that,” Lonzo said. “Depends on who you talk to.”